BABBA Brows - Alex Anderson-Gordon About Me
With over 10 years of experience in the beauty industry, I am a brow specialist who focuses solely on enhancing natural beauty through expertly crafted, individualised brow services. I believe no two brows—or faces—are the same, and every treatment is tailored to the client in front of me, respecting their natural features, face shape, and unique texture.
At the heart of everything I do is a deep-rooted ethos of natural beauty. My work is about enhancing what’s already there—celebrating individuality rather than forcing trends, symmetry, or standards that don’t serve the person wearing them. I’m passionate about creating real results for real people.
As co-owner of The Brow Awards, I champion industry excellence and help spotlight artists who are redefining standards—particularly when it comes to diversity and inclusivity. I’m especially committed to improving education and representation around melanated skin, a subject that remains neglected in many professional training programs. Through my work, I aim to change that narrative and elevate awareness and understanding across the industry.
My masterclasses have seen incredible success, attracting students from across the UK and beyond who are ready to refine their techniques through an inclusive, natural, and thoughtful approach to brows. I also offer accredited training, giving beauty professionals the tools, confidence, and certification to grow their careers with skill, intention, and integrity.
From celebrity clients to beauty brands, I’ve had the privilege of working with those who share my values. I continue to build a community that respects authenticity, prioritises education, and embraces beauty in all its forms.
Whether you’re booking a bespoke brow service, attending a masterclass, or enrolling in accredited training—welcome. Let’s raise the standard, together.
Training with BABBA Brows
At BABBA Brows, we offer accredited training for beginners and advanced masterclasses for professionals ready to upskill and refine their craft.
Led by Alex, a fully qualified, insured, and accredited educator with over 9 years of training experience, our education is rooted in both technical skill and industry awareness. Having previously trained with and worked for HD Brows, Alex later went on to teach independently, building a reputation for delivering high-quality, thoughtful, and inclusive training.
What sets BABBA training apart is Alex’s deep commitment to diversity and representation, particularly when it comes to melanated skin—an area often overlooked in traditional beauty education. Alex has spent years researching products, developing bespoke manuals, and designing courses that don’t just teach techniques, but prioritise inclusivity, skin tone knowledge, and client individuality.
Whether you’re just starting your journey into the brow industry or looking to refresh and elevate your skills, there’s a course designed for you:
🔹 Accredited Beginner Training – A solid foundation for those new to the industry
🔹 Masterclasses – Perfect for qualified artists who want to upskill, grow in confidence, or expand their knowledge of working with diverse skin tones. Masterclasses can also be tailored to your specific needs, areas of focus, and experience level—so you get the most value from your session.
BABBA Brows training is more than education—it’s about raising the standard, encouraging mindful artistry, and reshaping the future of beauty.
